Author Archives: J. Audrey Hoy

About J. Audrey Hoy

J. Audrey Hoy is the CatalystMLM team’s resident wordsmith. With a master’s of fine arts degree from New York University, J. Audrey has served as an Adjunct Instructor of Creative Writing at NYU and she currently works as the Content Editor and contributor at CatalystMLM. Originally hailing from the Chicagoland area, J. Audrey has previously resided in Iowa City, Brooklyn and currently lives in Burlington, Vermont. She spends her free time reading novels, writing, exploring the Burlington area and enjoying the outdoors.

Lessons from a Microwave: What Popcorn Teaches Us About MLM Business

Date posted: August 29, 2013


We’ve all been here before: we put a bag of popcorn in the microwave. First, there’s nothing. We wait. After several seconds we finally get it, our first pop of that lone kernel. Then more follow. After a few minutes it’s an all out popcorn explosion, kernels are popping like crazy, and just like that, […]

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Clicks and Currency: Why the Email Campaign?

Date posted: August 28, 2013

email marketing

So many people getting started in the MLM industry wonder how to use their time and marketing budget efficiently in order to maximize sales. Building a social media site and advertising on YouTube are all great ideas and a good way to spread the word about your company. But the oft overlooked, very effective method […]

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Internet Marketing Strategies: How to Increase Email and Link Clicks

Date posted:

colorful social network concept

Remember when people used to stand on the streets in freezing cold weather to hand out flyers? Remember when your family dinner would be interrupted by a sales call? What about back in the day when you’d check your mail and your box would be overflowing with coupons and sales pitches from local businesses? Oh […]

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MLM Recruiting: Todd Falcone on Sponsoring Up

Date posted: August 26, 2013

business team

Many people who are getting started with their own MLM business have trouble obtaining new recruits, because MLM recruiting can be a daunting task. You’re passionate about the product and you’re passionate about helping people achieve success, but you hit a brick wall when trying to convert prospects into enrollees. Why is this? Perhaps you’re […]

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10 Traits of Successful People: What It Takes To Be The Best

Date posted: August 22, 2013

Good, better or best

What does it take to rise to the top and be successful in network marketing? Prospecting, building contact lists and identifying a target market. Strong recruiting tactics. Effective marketing. And presentation skills, of course. That’s all pretty clear cut and simple, just a little research will tell us this. But let’s dig deeper, let’s go […]

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The Mountain vs. the Molehill: Why Do People Fail?

Date posted: August 21, 2013

Man on top of mountain with open arms. Conceptual design.

So you’re thinking about joining an MLM business. You’re enticed by the idea of being your own boss, of owning your own enterprise, and you’ve found a company that offers a product that you’re truly excited about. What you’re not prepared for, however, is all the negative remarks and criticism you receive when do research […]

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Debunking the Myth That Most People Fail at MLM

Date posted: August 20, 2013

Speech bubbles

We’ve all heard it before: the claim that the MLM industry is a scam, that most people fail at their MLM endeavor and that you’re destined to as well. The claim is that the odds are against you, that once you buy your starter kit the network marketing world is determined to keep you down […]

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Blogging for Business: How to Build an Awesome Blog

Date posted: August 19, 2013

Letterpress Blog

The world of marketing and advertising is changing. Technology is making it easier to promote a product from the ease and comfort of your own home, and more companies are utilizing the internet and blogging for their business as a means of advertising. With this comes the change in consumerism as well. Customers don’t just […]

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Headline Writing 101: The Dos and Donts of Writing Engaging Headlines

Date posted: August 16, 2013

Antique Typewriter

Headline writing is an imperative aspect of marketing your business. Think of headlines as the bait that hooks the fish: the flashier the lure or the tastier the worm, the more fish you’ll catch. You want your readers to take the bait, because once they do, they’ll be led down a path to your content […]

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Shed the Coat of Invisibility: How to Drive Traffic to Your Blog

Date posted: August 15, 2013

social network communication symbols

Ever wonder how people increase their website readership from zero to thousands in what seems like just a few months? How do certain blogs gain so much popularity over a short period of time, while others are left by the wayside? How do you drive more traffic to your blog? The internet is a vast […]

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