The Identity Stamp: How To Build a Brand In MLM

September 19th, 2013 by
original brand stamp

So you’ve started a business, but you haven’t built your brand yet. A brand is more than just business because a brand is what loyal customers identify with, it portrays the entire identity of the company. If the MLM industry were a movie, the business is everything that happens behind the scenes while the brand is the finished reel. The more creative, enticing, and engaging the finished product, the more people will see it and enjoy it. Your personal brand is the image and the voice of your MLM company.

You want people to join your downline and buy your product, but do you know how to build a brand that people can identify with it? How do you create a company image and make it uniquely yours? Loyal customers look for the presence, not just the product. Heed these tips below for ideas on how to build a brand.

Tips for How to Build a Brand in Network Marketing

Be you. Know yourself and your motives. After all, you we’re once a prospect too. Identify the reasons why you chose the company you did and how you identify with it. Chances are, others will relate on the same level and will have the same amount of enthusiasm that you do. If you know why you’re so passionate about your company, you can lead others to tapping into their passion.

Be creative. More and more, consumers are making the brands they choose a part of their identity, and no one wants to associate with arid and bland labels. Be fun and unique, find your creative voice. Portray a company image that people will flock to.

Be online. Join the web. Establish an online presence either through social media, YouTube or a blog site. This will help advertise your product but also stamp the image of your brand into the minds of your shoppers.

Be inquisitive. Do your research. Make sure you know who your target market is and understand their needs and values. Know why people love your product, then continue to build on that resource. Ask questions if someone is dissatisfied so you can fix the issue.

Be in touch. Brands should be unforgettable. Connect with your audience by adding content regularly to your site, setting up an email list and sending out emails consistently, and updating them on company news or philanthropic ventures. By being present in the lives of your consumers, you’re forging a deeper connection and conveying a ubiquitous, lasting presence.

Be accessible. In order to generate a good company image, you have to be present. Don’t ignore any complaints or concerns from your customer base, they have the power to tarnish your good name. In the flick of an online review, your brand can go from awesome to not so much. Be easy to reach and address the needs of your customer base and downline.

Be Flexible. Be new and update your ideas it with the changing of the times. Coke has changed it’s logo several times over the past decades to keep its image fresh, and McDonalds had to reevaluate it’s menu after the public shifted toward an emphasis on health. Revise and reconstruct if necessary, but always keep your customer’s core values in mind. Don’t make changes based on what’s best for you, make changes based on what’s best for your customers.

The Wow Factor

Idols and heroes need to have that special star quality that separates them from the crowd. It’s not just about the song and dance, it’s about having a distinct hue in a world of beige. Idols don’t sell albums, they sell image. Superheroes don’t just save the world, they play the look and the logo while doing it. They rise above the mundane and unimaginative to stand above the crowd.

Building an MLM business is about working hard to achieve financial freedom. Building a brand is about much more than that; it’s about being present in your consumer’s lives and nurturing a community of devoted followers and supporters. It’s about becoming the idea that people are happy to identify with and becoming ingrained in their lives. Knowing how to build a brand is imperative in growing a company image. Generate lasting relationships with customers by offering them a unique identity through your company.

J. Audrey Hoy is the CatalystMLM team’s resident wordsmith. With a master’s of fine arts degree from New York University, J. Audrey has served as an Adjunct Instructor of Creative Writing at NYU and she currently works as the Content Editor and contributor at CatalystMLM. Originally hailing from the Chicagoland area, J. Audrey has previously resided in Iowa City, Brooklyn and currently lives in Burlington, Vermont. She spends her free time reading novels, writing, exploring the Burlington area and enjoying the outdoors.

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