Internet Marketing Tips: How to Avoid Information Overload

August 7th, 2013 by
information overload concept

The internet can be a great hub for business information, and it can also be a vital source for no or low cost marketing resources. Whether you’re a seasoned expert in your field or you’re just getting started, marketing plays a key role in growing your business. With so many marketing mediums out there (such as Facebook, YouTube, Blogs, etc.), it’s easy to get caught up in many different efforts all at once, and if you’re not careful you could suddenly find yourself in a complicated web of information overload. Some simple internet marketing tips on how to avoid this can help you and your business.

When searching the internet for advice on how to market your product, there are many webinars, tutorials, blogs and articles that you can turn to. But if you dive right in and start taking all of the advice at once, you could end up more confused than when you started. And if you try to do it all at once, you risk seeming like you’ve started several marketing campaigns at once but you’re not finishing them. The trick is to avoid information overload and narrow your focus to something more specific to your needs. Start one marketing campaign and follow it through to the end. Watch in the video clip below as Michelle Pescosolido offers some sound advice on how to embrace internet marketing but remain on the right track.



There are many outlets for internet marketing, and it’s easy to get excited and to want to utilize all of the different mediums at once. There are so many success stories for each outlet, and in an attempt to ensure your own success, you overload yourself with information on how to succeed with every internet marketing tool that is offered. But it isn’t long before you crash. It’s too much at once, the messages are getting crossed and the information is beginning to overlap.

Keep It Simple

Michelle offers advice on how to narrow your focus and stay on track. First, state your goals. Are you trying to be an affiliate marketer or a network marketer? What is the message you’re trying to relay to your prospects, and would it be better in text or video format? What is your niche market and how are other people in your field reaching out to it? By specifically outlining your goals for you and your company, you’ll get a clearer vision of which marketing venture is best for you.

The second step is to choose a trusted person in the industry who offers sound advice on how to market via certain media outlets. Do your research; make sure this person has a proven track record of success and that they have a base of followers that trust them and take their advice. Listen to them carefully on how to succeed but also on which traps to avoid.

Lastly, choose your internet marketing method and stick to it. Immerse yourself in your mentor’s training tips on how to maximize results, and go for it. Watch the webinars, read the tutorials, but stay focused on your mentor’s proven methods of success. Master the method you’ve chosen and become the expert.

The Wide Wide Web

Sometimes the internet can seem like a vast field of information with several different paths and signs that point you in every direction. It can be difficult to decipher which path is best for you, and it’s hard to know where or how to get started when using the internet as a tool to grow your business. Take some internet marketing tips from those who have foraged the path before you, but keep your focus narrow to avoid information overload.

For more useful planning tips for your MLM business, click here.

J. Audrey Hoy is the CatalystMLM team’s resident wordsmith. With a master’s of fine arts degree from New York University, J. Audrey has served as an Adjunct Instructor of Creative Writing at NYU and she currently works as the Content Editor and contributor at CatalystMLM. Originally hailing from the Chicagoland area, J. Audrey has previously resided in Iowa City, Brooklyn and currently lives in Burlington, Vermont. She spends her free time reading novels, writing, exploring the Burlington area and enjoying the outdoors.

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