Lessons from a Microwave: What Popcorn Teaches Us About MLM Business

August 29th, 2013 by

We’ve all been here before: we put a bag of popcorn in the microwave. First, there’s nothing. We wait. After several seconds we finally get it, our first pop of that lone kernel. Then more follow. After a few minutes it’s an all out popcorn explosion, kernels are popping like crazy, and just like that, we have a full bag overflowing with popcorn. Now we have it: a delicious snack.

Popcorn is a lot like network marketing. Your MLM business isn’t going to start popping within a few seconds, it takes time and patience in order to hook that lone, single sale or recruit. It takes hard work and a lot of input. And that first sale is an important one, because that’s what sparks all the others and gets momentum going. If we continue to put in that hard work and give our MLM business the time and elbow grease it needs to grow, sales will continue to pop up more frequently. And in the end, we can celebrate successes and reap the benefits of our rewards.

Even Popcorn Requires Technique

But lo, there’s magic to making popcorn, just like there is to growing an MLM business. If we put a bag in the microwave and heat it at 10 second intervals, a little at a time, we’ll never get popcorn; none of the kernels will ever pop and we’ll be left with a bag of duds. In network marketing, a little bit of effort at a tiny amount of time is not enough to grow a successful MLM empire. It takes momentum and consistency, it takes output and hard work to grow a business, and ten minutes a day will only leave us with unsold materials and a non-existent downline. Recognize from the outset that a network marketing venture requires attention and commitment.

Recruiting Those with Potential to Pop

Growing a business takes hard work, time, energy, enthusiasm and passion. Once you’ve combined all these aspects and started to thrive, it’s like you’ve taken an inedible kernel and turned it into a buttery, fluffy piece of popcorn. But one piece isn’t enough, you need more. So you build a downline with the hopes that each recruit will do the same as you did. In order to do so you need to make sure your potential recruits share the same vision and passion as you, you want to make sure that they aspire to build an empire and grow. If the potential recruit is more interested in instant success, or a low work, low commitment opportunity, then it can be predicted that they may never fulfill the company’s goals. Spend time on recruits that will flourish.

Your MLM Business: The Heat is On

The microwave wasn’t invented in a day, and an MLM business can’t be built in a day, either. Give it the time and consistency it needs. Organize tasks and complete them one at a time, learn the skills needed to succeed. Set goals and work on achieving them. Take your MLM sales to new heights and watch as things start to heat up, as more and more kernels flourish into a delicious snack.

J. Audrey Hoy is the CatalystMLM team’s resident wordsmith. With a master’s of fine arts degree from New York University, J. Audrey has served as an Adjunct Instructor of Creative Writing at NYU and she currently works as the Content Editor and contributor at CatalystMLM. Originally hailing from the Chicagoland area, J. Audrey has previously resided in Iowa City, Brooklyn and currently lives in Burlington, Vermont. She spends her free time reading novels, writing, exploring the Burlington area and enjoying the outdoors.

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