MLM Glossary – E

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Earnings

Proceeds derived from products or services sold. In network marketing, earnings may come from commissions, bonuses, incentives and residual income. Earnings may be based on the compensation plan of a particular network marketing company. This means that earnings may vary depending on the company and the input of the members or entrepreneurs.

Edify:

Edifying is the process of offering satisfactory remarks about another member or the company. The goal of edifying is to attract potential prospects. The aim of edifying is to elevate a member, either on the upline or downline, by offering positive information regarding the member’s past successes, background information, and earnings history, and thus earn the trust of prospects in order to convert them into consumers.

Enroll:

Enroll refers to the signing up of new members in the network marketing industry. Leads or prospects who are joining the business typically sign up first before they can be recognized as members or part of the company. Sponsors earn residual commissions out of those enrollments in exchange for goods or services of the MLM business. The new enrollee may go forth and enroll new members under him or her.

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