Also referred to as MLM (multi-level marketing), referral marketing and pyramid selling, network marketing is a type of a marketing plan in which the company’s members act as the sales force and sell the firm’s products or services. It’s a recruitment-based form of marketing where consumers are recruited to become members, thus linking these end users to the MLM company. The members, in turn, buy the products or services directly from the company at wholesale price and resell them with profit. All members enrolled under one distributor form a team. This type of marketing products/services requires the firm’s members to reach out to consumers, as opposed to consumers seeking out the product.