MLM Glossary – O

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Objections:

Refers to a feeling or statement of disapproval in the industry or company, typically from potential customers or prospects. Objections can be common in the network marketing industry, but the term does not necessarily mean rejection. Effectively addressing the prospect’s doubts and concerns and informing the prospect of the company’s objectives and products or services can diminish some of the doubt.

Organization:

(See Downline)

More popularly known as Network Marketing Organization (NMO), it refers to the entire team including the leader. It is a network marketing company’s retailing channel in which independent distributors or members buy the products at retail price for resale to consumers. These distributors also recruit new team members, and these members can do the same until it forms a large network or organization. A particular organization is composed of different levels, leaders (distributors) and downlines (members). The network starts from the distributor’s recruits placed under him or her down to other recruits enrolled by members assigned below each other. The vertical positioning of the members makes up the levels in the organization. The sponsor’s recruit takes level 1 while level 1 recruit is assigned to level 2, and further on. The concept behind this organization is the larger the organization, the higher the sales of the company and the higher the earnings of the members.

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