MLM Glossary – T

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Target Marketing:

Target marketing is a marketing strategy that focuses on a certain group of potential customers to market a company’s product or service to. The target group can be distinguished by the demographic, geographic, or behavioral makeup of the persons within the group. Identifying a specific target group is considered essential in marketing certain products and services in order to increase potential customers, or prospects.

Team:

see Downline

Also known as downline, these are the people who have joined a particular network marketing business. They may be your recruits and the recruits of the people you have sponsored. Members in a certain team are not necessarily the recruit of one person but several of them. Although the upline (leader) doesn’t personally know many of his members, they are still part of the downline only because of the network marketing structural concept. A team may compose of as little as 5 recruits to hundreds of members, as it includes reps or distributors that members in the team have enrolled.

Training:

Training is an extensive activity in which an individual acquires knowledge and skills through series of teaching techniques conducted by a professional. It is an organized course that focuses on the development of an individual in order for the skills to be matched with the right attitude and frame of mind.

In multi-level marketing, the training of individuals is not only limited to the business process but on how to develop a behavior that will increase the chances of winning a client. It also includes leadership programs, paradigm shifting, team building and many more. Training is typically conducted by an expert or a credible person who can efficiently carry out a specific topic. The length of the training will depend on how extensive the course is. After training, several evaluation tools are used to measure an individual’s acquisition of knowledge. This is done through trial tests, application of learning and many others.

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