Influencers and inspirers are those that you look up to, the people that you aspire to achieve their level of success. In MLM, your influencers are typically industry leaders, expert marketers, or people in an upline that have achieved financial freedom, and there’s a lot that can be learned from their journey to success. But it isn’t always easy picking their brains or tapping into their resources, and sometimes it’s best to reach out to them personally in order to network effectively.
Why would one need to seek out an influential person in order to get a step ahead in their own business endeavor? If you continue to market only to friends and family, eventually you’ll run out of prospects and your warm market will go cold. When this happens, it’s best to have a strategy for where to turn next. Below are a few reasons why seeking out influencers can help you grow your network marketing business.
Get in Touch: 4 Strategies for Seeking Out Influencers
So now you have the reasons why seeking influencers is useful for you, but you don’t know the how. Understanding the how is the next step to getting in touch. Whether you’re trying to recruit a professional or you’re looking for advice from an industry leader, use these following tips to help you get in contact with them.
1. Find a connection. Try to find a mutual connection that the two of you share, either through LinkedIn, other social media sites, or personal friendships. Ask your mutual connection for an introduction. If you don’t have a strong mutual connection, go out and network with people who may know your influencer. Network as much as you can; even if you don’t get an intro through your efforts, you’ve still spent your time wisely by expanding your circle of friends and acquaintances, and you can use this to your benefit when recruiting others. (Always remember that your mutual connection reflects on you, so make sure you know them well enough where they can speak highly of you and your accomplishments, and you them.)
2. Be a part of his or her online community. If you don’t have a mutual connection, there are still ways you can get in touch with your influencer. Reach out to them on Facebook, subscribe to their YouTube channel, follow them on Twitter, engage in industry forums, leave positive comments on their website, and promote their blog. If you build your online presence and participate in your influencer’s web community, you’re more likely to show a shared interest with this person and work your way into their field of vision.
3. Become a part of his or her offline community. Attend speaking events, lectures, or open forums this person participates in and try to network with them there. This adds to your credibility because it shows that you’re passionate about what you do and have made your MLM business more than just a 9-5 job, you’ve actively engaged in industry topics and events. If you can’t connect with them at the event, send an email afterwards letting them know you were there and ask any pertinent questions you may have.
4. Go for cold. If you don’t have your foot in the door with this person, it can’t hurt to send a cold email introducing yourself and your mission. Keep it short and simple, you don’t want to be a burden on their time even before you meet, and don’t be selfish. Remember to offer them something of value to them in order to open up a genuine conversation. You’re trying to get them interested in your company because it will benefit them, not just you, so engage them in a meaningful and personalized manner, and avoid nagging or non-personalized “buy-this-now” emails.
Don’t Be a Leach
If you don’t have something to genuinely offer your influencer and you’re only seeking to benefit from what they have to offer you, then you’re wasting your time and your influencer’s time. The goal is to build a sturdy, lasting relationship that can benefit the both of you. Make it a two-way street; be a good listener, respond to their actions appropriately, and learn to walk away if they aren’t interested. And when you achieve success and become the influencer, remember to give back and help those that are on their way up, because the positivity and encouragement you spread will strengthen the MLM community as a whole.
Strategy is Key
Quality relationships are more sturdy than several hundreds of superficial ones. Recruiting one professional who has the will and the resources to succeed is better than recruiting five people who quit immediately. Getting in touch with one person who has the means to help you grow is better than searching in the dark for anyone at all. Use networking strategies to unlock your access to influencers and inspirers.