Brian: Hello, hello and welcome to CatalystMLM. I’m Brian Swichkow and today on the show we have Rob Fore. In 1999 Rob was 29 years old and had success ripped away from him to, due to a bad business decision.
He was homeless, alienated by his family, and sleeping in the back of a truck. He has since overcome obstacle after obstacle after obstacle, and built true time and financial security for himself and his family. In his effort he has amassed a team of more than 10,000 people and he helps them take the same journey and see their own success. Thanks so much for being on.Rob: Hey, Brian, it’s a pleasure to be here. It’s early in the morning for me but, what the heck, here we are.
Brian: Well the early risers and there’s others, there’s a ton of early morning quotes, and the early bird gets the worm, but that’s just . . .
Rob: Yeah, the early bird . . .
Brian: one of them.
Rob: gets the worm. Actually for me, I kind of do that. I get up about 5:30 in the morning, spend about an hour of quiet time before the rest of the house wakes up, you know. Just kind of get your thoughts together, plan out your day, and away you go, you know.
Brian: Oh yeah. I know that, the time that your alarm clock time and then the actual like, go time, is very very different.
Rob: Yeah, it’s very different, yeah.
Brian: Well, you, I mean, I’ve been following you for a while. Reading your blogs, seeing stuff on facebook, and just content that you’ve put out there. And, I think, probably a little more than a year now. And I, you know, knew a good bit about your story, but, I think, you know, tell me more about your life before that crash. And to, you know, hit bottom, I guess is the best way to say it. Because you didn’t go, you know, you didn’t crash, you were way up, you were successful, and then that happened, and you fought back out of it.
Rob: Yeah, for me it was, you know, my life was like a lot of other people’s lives. I came from a broken home, you know, my mom and dad divorced due to the Vietnam War. So there was always a tug of war between parents. But, growing up, my dad was out, you know, active alcoholism. So he had a tough time keeping a job. So, we moved a lot, so there wasn’t a lot of close relationships, not a lot of close friends. And there wasn’t a lot of money. And so, you know, I remember, we used to buy clothes at Goodwill, and I’d go to clothes, you know, go to school wearing clothes that didn’t fit. And so because of that, I never really felt like I fit in anywhere. I was more comfortable being alone. I didn’t want to be alone, but I felt lonely. So we kind of did that. So, most of the, so as I grew up into adult life, I did things like copy writing. And writing fiction, and I was a published author for Scripture Press; which is a christian publication. I did things that I could do solo, you know. So, pretty much, that was my life. So I did those types of things, sales, and things like that, when, then, I went. Because I was doing copywriting, what happened is, one day, my wife pretty much said, your words are making a lot of people rich. Why don’t we sell something with your words? And so I got into direct response, or what we used to call mail order. But, I remember the first little ad I did was in like, you know, Field and Stream Magazine, a little tiny classified ad. And there used to be a whole, this was way before the internet. They’d be a whole bunch of ads and it would say, send a self-addressed stamped envelope to get more information about this, whatever it was. And there might be 100 ads in that magazine. So, I wrote a little ad that said, send me $1.00 and I will send your name and address to every ad in this issue. And, back then we would have this huge typewriter and 11 by 17 paper. And I would type all the names and addresses, shrink it all down, and then, you know, mail these massive envelopes out to all these advertisers. And that was our first harah, I mean, we’d have one dollar bills just stacked up like crazy.
Brian: Did you come up with that?
Brian: Did you come up with that system?
Rob: Yeah, because I had, I did it myself, it’s like, man, I wanna respond to like, 50 of these ads. And I’m trying to count stamps, well that’s gonna cost me a lot of money. So, I figured, well, I could probably do that myself. So, that was our first harah. And it actually worked really well for about a year. And then people started knocking it off. And then 800 numbers came, where they could just dial an 800 number, and get the information for free. But, again, it was one of those things that I could kind of do solo. You know, I didn’t have to really communicate with people. And I just struggled with that. But then, later, we ended up writing a book. I bought a thing out of a magazine, how to make $4,000 in a day, working from the comfort of your home at your kitchen table in your underwear. And I just followed the instructions, and it took me 18 months to do what they said to do. You had to write a book and create a system. And I wrote a book to teach real estate agents, how to make money, without cold call prospecting. Back in those days, they would pick up the phone, and go, hey, you looking to buy or sell a house, know anybody that was? And they hated that, but there really was no other option. So, what I did, is I interviewed 100 real estate agents that were making more than $100,000 a year. Then I interviewed about 20 agents that weren’t. Said, what do ya, you know, hate most about your deal? And we wrote this book, 121 Best Kept Secrets Of Real Estate Super Stars. And again, we ran full page ads, and started doing that. And then we moved that into the internet, back around 1996, I think. And, then found out really quickly, that people would much rather, you do the work for them, than learn, and do it themselves. So, that evolved into, we were building lead generation websites, for the real estate agents and we kind of went from there.
Brian: Thats . . .
Rob: Now, here we are what, 2013, we’re kind of doing the same thing.
Rob: Just with internet marketing, affiliate marketing, and Network Marketing.
Brian: Yeah, and I think it’s a really interesting, your story in general, is really interesting. Because a lot of people, I mean, they do, they look for that easy button. But, they also kind of fail to grasp the, you know, success is, I think there’s a graph of it. It’s like, success isn’t from here to here, it’s more like, you know, big squiggly lines. And, you have to adapt, you have to be willing to adapt to the market. And, I mean, I don’t know, not, what’s, Borders, the one that shut down, was a great example of the company, big company, that didn’t react to the market. And then they went bankrupt.
Rob: Well, yeah, that’s exactly right. Yeah, I’ve seen it all the time and it’s, family and friends will have a multiple million dollar printing business, and they were doing the printing, package printing, so like the box of software would come in, and things like that. And when the internet really got going, you know, I’d share with them, you might wanna pay attention to the internet because the packaging will go away. And they didn’t, and now their business is belly up in the fish bowl.
Rob: So, we have to, what’s one of the things, you know, we need to always stay on the top of our game, by continually learning. You know, that’s why I really appreciate what you guys do at CatalystMLM. Is, you’re touching base with the leaders that are out there walking the talk, today. You know, the things that are working today, very current. And it’s important we stay on that.
Brian: Yeah. And it was joked around in a previous interview, that, you know, a lot of the systems, or you know, business formula’s, whatever you wanna call it, in any industry, should have an expiration date. Because some of them are, it’s very clear that this is only gonna work for a certain amount of time. And, you know, other’s that, it’s still a question mark. Nothings gonna make money or be a great business opportunity for 100 years, you have to be flexible. So, when you . . .
Rob: Well, that’s exactly right. I’ve, literally know that especially on the internet, I noticed it first when we were doing direct response. But on the internet, every product, every service, every business opportunity, seems to have a shelf life. And on the internet, it’s not that long. You know, because things happen so fast. You know, so, we gotta pay attention.
Brian: Yeah. And the market changes when Google says it does.
Rob: Yeah, that’s exactly right.
Brian: So, when you, I mean, you’re doing direct response, you’re seeing success with that. How did you end up crashing? Like what was, the . . .
Rob: You know, what we had done, was, I started, we started a dental supply distribution business. So, we would buy the supplies, and then we would go sell them to the dentist. Well, back at the time, the normal way to do that was, get a fans, get your sales people, give them all fancy cars, and they would take samples directly to the dental office, wine and dine and sell products. And we did that for the first year, like everybody else. And I thought, well why don’t I just create a catalog, mail them the catalog, then have the telephone people call, and go, what would you like to buy. It would save a lot of money and a lot of time. So we were one of the first companies to do direct response, to the dentist. And so, it worked really really well. We just exploded, started making a lot of money. But, our primary product were latex gloves, and this was right when, aids was becoming very very known. And so, it became a rule that they had to wear gloves, they had to put these little protectors on everything. Now if you go to the dentist and doctor you see plastic on everything. Back then that’s not the way it was, they were just starting to do that. Well, then there was an apparent latex shortage, so, the price of gloves were going up, really really fast. Kind of like the price of gas. And so I decided, well, I’m gonna go buy, literally buy two boxcar loads, train boxcar loads, of gloves. So I did a second mortgage on my house, all the money in the bank, went and bought this stuff. And probably about two weeks later, the prices crashed, and I have all this inventory, that, literally every time I saw a box of gloves I’d lose about twelve bucks. So it took about 90 days to lose everything, literally, we filed bankruptcy, lost our house to foreclosure, and just totally bellied up. One bad decision.
Rob: So I actually learned a lesson there . . .
Brian: that’s . . .
Rob: you don’t wanna over, or have too much inventory.
Brian: Yeah, that’s something that you see again and again with like, the Shark Tank. Is that’s the one thing that their like, ooh, you have inventory. But what was the root of that decision? I mean, were you trying to make more money? Or further that business? Or further towards your goals? What was the root of you making that decision?
Rob: That, the root of that decision was I really did believe that there was a latex shortage, and so the prices were gonna continue to go up. So I was just trying to lock in a good price. Almost like trading commodities today, their futures. Locking it in a good price today, you know, so I’d actually make more profit down the road.
Rob: Yeah, it was one of those things where, when I locked it in, it was pretty much at the peak. So the timing was bad. You know, the whole thing was bad.
Rob: So, we let that go, I literally went on a, probably about a five year pitty party. And I was just defeated. I just, you know, I just had a tough time reconciling. How could we go from having so much, to having nothing? And what do I do with that? And it brought me right back to that, to being young and feeling less than. I’m not good enough. But again, you know, you can’t keep a fighter down. Eventually the entrepreneurial spirit kicked in and it was like, well, I really don’t like having a job. That kind of sucks. So we just started building a new thing, you know.
Brian: Yeah. I think being an entrepreneur is a lot like a grease fire, it’s like, you know, you can, the fire can maybe go out a little bit if you like, you know, throw a ton of water on it. But eventually it’s just gonna come right back.
Rob: Yeah, it’s gonna come back.
Rob: It’s gonna come back and get ya. And I’ve seen in the market today, you know, we have people that join our teams and, this might be their fifth or sixth, you know, trip around the mountain.
Rob: The fire came back and they’re like, let’s do it this time, you know.
Brian: So, when, I mean, you talked, your story is not, you know, a point A to point B success. It’s very much a bumpy ride. And I think you talked it, and you talk about it a lot of, the value of learning is lessons and becoming stronger and more flexible. And knowing, you know, knowing what’s happening in the markets. What’s the value of that in terms of like cutting your teeth early; and having those experiences early on, versus just being successful by chance, and then having those experiences later on?
Rob: Yeah, I, you know, as, well, especially a Network Marketing arena where, you know, it’s a lot of personal development, business development. We hear it all the time, it’s work 95% on yourself, and 5% in your business. And for me that was absolutely true because I just had this less than, mindset. And so, I was really comfortable being a scrapper, but once I got to a certain level of success, for whatever reason, I wasn’t comfortable there. And either through something I would do or the economy, or I called it upon myself, would be almost like self sabotage, and I’d find myself at the bottom again, and scrap my way back up to the top. So, I had to go on a personal development journey, to go, why is that? Why this roller coaster? Why do we keep going up and down, up and down, up and down? And, so for me it’s been a lifetime, learning, of getting past why all the hurts, habits, and hangups tend to hold us back. And it could be something that happened way back in school, a teacher, or a parent, or one of your friends said something bad, you know. So it’s one of those things where I think we just need to be willing to, in a sense, forgive ourselves for what we’ve done, or what we’ve been. And go, isn’t that something. Today I’m a different person with a different skill set, a different knowledge. Laugh at ourselves, and move forward. Now, for me, I chose, Network Marketing, and residual income, because I said, man, I have this habit, this nasty habit, of climbing all the way to the top, and self sabotaging.
Rob: So, what if I created a passive residual income, that couldn’t do away. What am I gonna do, call 11,000 people and tell them, hey, please quit because I’m feeling sorry for myself.
Brian: Yeah, stop buying my product.
Rob: Yeah. So, that’s what I did, is I really joined Network Marketing, initially, for self preservation . . .
Brian: From yourself.
Rob: of all things. Yeah. For myself, yeah.
Brian: And a lot of people talk about that. And I think pretty much anyone who’s been, who’s achieved success, talks about, you know, overcoming those barriers that you have within yourself.
Brian: They really just don’t exist anywhere else, except for within you. And you talked about taking back control. But, what did you, you know, what did you mean by that? Like, because, a lot of people read books, and they go, oh, that’s really great. I see that, I hear that story. How did you connect the education with action?
Rob: Well, it was really, I read a book, many many years ago, by Tony Robbins, Unlimited Power. And he shared the concept that we had, have these disempowering beliefs. Theses hurts, habits, and hangups that hold us back. But, they were unconscious. Now, I’m going through the book, going okay, well, I understand that. There’s something going on but I don’t know what it is. But he never talked about, how do you get to them, if they’re unconscious, if they’re invisible.
Rob: If we’re not aware of them, how do we fix them? Yeah. And that question, just drove me absolutely nuts. Because I knew it to be true, but he didn’t give the answer. So then I just went on this quest; this personal development quest. And I said, I’m gonna go find the answer. And I found a guy named Stuart Lichtman, and he’s actually on the internet. He wrote a pilot called, How To Make Money Fast. If you go to his website and look at the page, it’s like, really. It looks like 1972 cartoon. But the information, within that book was profound to me. Because he taught in a way, of digging out those unconscious patterns. And so, I just started doing that, and that took me down the road of studying neuro linguistic programming, and going a little deeper into it. So, I actually teach today, we, at a couple of events I speak at, we teach, I actually put people through an exercise, where we have them go in, and find those unconscious beliefs. And once we find them, then we can, in a sense, disempower them, we can turn them off.
Brian: Yeah. Yep. And I’ve heard a lot of, there’s, a lot of different way to do that. But people will often, even though there’s so many different way to do it, and even though I feel like it’s a very known thing. People still have a really hard time finding something that they can connect with and discover those within themselves.
Rob: Yeah, you almost have to go by faith. You know, once you find a system, one of the systems we use is called the Sedona Method, which is just really a method of releasing, you know. You go inside, you find an issue, you release it, very simple thing to do. But, because it’s simple to do, it’s also simple not to do.
Rob: And one of the things I teach, and if you’re serious about taking your business to the next level, your personal life, your body, relationships, whatever it is. If you wanna take it to the next level, you have to improve it upon ourselves.
Rob: It’s not so much that we’re improving, we gotta get rid of the baggage that’s holding us back. It’s like going down the road, you got one foot on the gas, pedal, one foot on the brake. We gotta get the foot off the break.
Rob: And we’ll get to where we wanna go. Well, what I share with people, is, if it’s important, everything in our life, that’s important . . .
Rob: we schedule. If you have a job, you set your alarm clock, that sets scheduling, that you wake up, so that you show up to work. Because it’s important to pay the bills and feed the dog. Is somebody in your family is getting married, you write it on the calendar, and you schedule to attend.
Rob: You know, if you wanna eat, you schedule time to eat. Everything in our life, that’s important, we schedule. Self development, is important, so, set a time whether it’s 20 minutes a day, 40 minutes a day, whatever it may be. Schedule time, and when that time comes, simply show up, and do whatever the exercise is. Some days you’ll be totally into it, someday’s you’ll be bored to death, someday’s you’ll be second guessing, going this will never work, blah, blah, blah, blah. Who cares, suite up, show up, and pull it off. And in six months, nine months, twelve months, you look backwards, or people will start saying, boy, you look younger. Boy, there’s a bounce in your step, what’s changed? And, you didn’t notice it necessarily, because it’s such an incremental change for you. But, for other people, it’s dramatic.
Rob: You know?
Brian: And often times it takes years and the best ones are the people that you haven’t seen in years. And then they connect with you and, you know, that, it’s kinda like a weight loss story, that, is, if you’re, you know, really overweight and you lose 150 pounds. And you haven’t seen someone in a few years and they’re like, wait, who are you? The same thing happens for personal development. But it’s hard when you can’t see that, you can’t look in the mirror, you can’t look at a number on a scale. And, yeah, but I mean, scheduling it is huge. So when you, I mean, did you know that when you got started? And like, what was your biggest challenge in actually . . .
Rob: Well, we had, yeah, I had actually taken a, I had actually went into a, I think it was a Dani Johnson, Dani Johnson is a superstar in like the Network Marketing arena. I actually went to one of her events, or I had read one of her books. And she had basically said that everything that’s important, we schedule.
Rob: And it’s like, well that really really makes sense to me. Because to build my businesses, I had always done that. From this time to time, I do this, from this time to this time, I do this. But when it came to personal development, it would be like, read the book, while you’re, you know, on the toilet, or something. I mean, it was never taken seriously. Or, you’d read the book and go, hey, that’s really great, but you’d never do the exercises.
Brian: Or finish the exercise.
Rob: Or you’d do the exercises for a minute, and you’d let the, your monkey mind come in and go, this will never work. And you just stop. So, I just started to apply it. So, it was something I learned, and then applied. You know, it’s been said, knowledge is power.
Rob: Well bahooey, applied knowledge is power.
Rob: So we have to apply what we’re learning. And that was a pretty simple thing to do. You know, okay, from 8-8:30 in the morning, while I’m walking, I’m gonna do personal development.
Brian: Yeah. Yeah, absolutely, and a lot of people who still have full time jobs, you know, they, the first thing they look at is their drive to work. And they say, alright, you know, no more music, podcasts. And they’ll listen to podcasts and trainings and whatever it may be. And that’s, I’ve heard a lot of people get started that way. Because they get, you know, you are the average of the five people you spend the most time with.
Brian: And if you’re in a car and you’re only listening to Multi-level million, you know, millionaires who are saying, do this, do that. Then, you’ll absorb that that as well. So, when . . .
Rob: Yeah. We did, in personal development, I think it’s scary for people because they know there’s things they don’t wanna look at, past memories, whatever. And so it’s just a, it’s a fight, you know. It’s like, well, I’m comfortable in my mediocracy, if I have to actually dig up feelings, I might be uncomfortable. I had an event one time, a little private master mind, we had like 18 people. And we kind of did this exercise that I had learned from Stuart Lichtman. So we took their goal, or whatever they wanted to accomplish, and part of the exercise was, they had to write it 100 times.
Rob: And as they’re writing it, issues are gonna come up, and there’s a process to deal with the issues. So, I sent them off, it’s like 6 o’clock, you know, in the evening. And I said, now you don’t show up in the morning, without it written 100 times. I mean, this is a brutal, brutal process. In the morning, out of the 18, nobody showed up. So I had to go round everybody up and give them permission to participate, because nobody could do it. They might have wrote it 20 times, or 30 times, and it go too heavy and too deep.
Rob: And we had to go deal with that. You know, that it’s okay to go heavy and deep for a moment. Because we’re not gonna be stuck there forever.
Brian: Yeah, and it’s, I mean, I think what was it, you can do anything, if you, you have to have partners, and people who help you. And if, you know, someone’s alone in a hotel room, in a foreign city and writing something 100 times, and having old memories brought up, that’s, that’s not always the easiest thing to do. So . . .
Rob: Yeah, it’s not always easy, yeah. It’s one of those things where, you know. But that’s what I did, I just, you know, just knuckled down, white knuckled it, you know, I had to. And then probably about seven years ago, I started meditating everyday. For about 45 minutes, to an hour and a half, everyday. In the beginning, not so much, the beginning was like 10 minutes. Okay, I’m bored. You know, 12 minutes, okay, my legs falling asleep. But today, you know, it’ll be 45 minutes to an hour and a half. And there’s no, you know, true, well, there’s all kinds of meditation, but the meditation I do is really trying to get a clear mind.
Rob: And you just let float into your consciousness, whatever’s there. And we don’t wanna talk about it, we don’t wanna make judgements about it, we don’t wanna have an internal conversation. You’re almost like a disinterested, third party observer, and going, isn’t that something, and go on. And for me that’s really helped quiet that monkey mind, that part of us that’s always going, did you make, do the right thing? Did you make the right choice? Let’s relive this conversation 100 times to make it better. Like, what, you know?
Brian: Yeah, and that’s played out, I mean, I think most visually in dating. People are like, oh, did he text, does he like me? You know, whatever it may be.
Brian: And, again and again. But so you, I mean, you talk about that 95-5%, 95% on self and 5% on the business. I mean, when you’re doing this journey, you were also growing your business. But, I think I read, it was at some point, that you were talking about how, it didn’t really work for you when you started doing it. Because you were dabbling, and it was like, I believe it was it that five . . .
Brian: years after the big crash. So, what changed?
Rob: Yeah, if, well, it was one of those things, where, you know, I would join a business opportunity, and go alright, how to get rich in classified ads. And I’d read through it, and go, hey, that’s a brilliant idea. But I never actually sat down and applied it.
Rob: You know, I just, at that point, I was looking for, the easy button, looking for the short cut. I wanted to go from zero to hero, like, right now. And everything required work, everything required learning, and just didn’t wanna do it.
Rob: Because I knew for sure, there was an easy button out there. So, what I’ve discovered, is, a lot of people spend their entire lives, looking for the easy button. Where if they would just pick, just pick something, doesn’t really matter what the heck it is. Affiliate Marketing, Network Marketing, something, pick, focus, again, if it’s important, you’ll schedule it. So, you schedule time to build it. And then get in, and you don’t know enough, you don’t know anything about what you’re starting, but you know enough to get started.
Rob: So, pick and get started. And do that drawing in the line decision, this is it, period, and focus. So, it took me about five years, to actually, actually again, it was my wife’s fault. She came in one day, I had just bought this $19 thing off the, out of a magazine, and the up sale was a $500 product. So, I buy the product . . .
Brian: Oh, the up sale.
Rob: Yeah, the up sale. And we couldn’t really afford to do it.
Rob: You know, we couldn’t really afford to do it, but I did it. And my wife, bless her heart, she came in, she goes, so, Rob, when are you gonna stop buying things, and start doing things. And to me it was like a, cold water in my face. It woke me up to the fact that that’s exactly what I’d been doing. I’d been entertaining myself, with the thought of financial freedom, but when I actually thought about getting in, rolling up my sleeves, getting busy, then the self doubt came back in. Well, maybe it’s working for them, but it won’t work for me. Or, what if this is the wrong choice? What if the timings wrong? What if I make a wrong decision, like I did five years ago?
Rob: You know, so, it was. So, I realized my fiddling was because I was doubting myself again. And so once she said that, it was like, ahh, you know, like, you know. So I actually just followed the instructions in that $500 thing, and scheduled time to make it happen. And from then on we’ve been good.
Brian: That’s awesome. And so many people talk about, like a fear of, or they, talk about it or they have and don’t talk about it, a fear of failure. And, you know, they don’t wanna do anything. I mean, it could be asking for a promotion, talking to, you know, a cute stranger, or, building a business. But they have the fear of failure, and failure doesn’t always mean something bad. I mean I, you know, I went into the wrong event one time and it was $10 to get in and I realized that my friends were at the, you know, next door at the other event. And I was like, well if I don’t ask the question then the answers always gonna be no. So I was like, hey, you know, friends are over there, came into the wrong place, oh, here’s your money back. Great, you know, most people would just be like, ah crap, you know. And, yeah, I mean, it’s, you know, having that fear is definitely something that’s very apparent. But there’s also the fear of success. And . . .
Rob: Oh, absolutely, yeah.
Brian: How would you, identify that?
Rob: Well, again, it’s one of those things that hurts, habits, and hangups on these disempowering beliefs. You know, one of the things I teach people, is when you’re getting ready to do whatever you’re gonna do, so I don’t personally call leads, but let’s pretend I did. And so let’s say I got a table full of leads and it’s time to pick up the phone. So, I reach back to pick up the phone, and the next thing you know, I’m reorganizing my office, and watering the flowers, and mowing the lawn. I catch myself in that moment, avoiding that task. At that moment, something’s going on. At that moment, you’re encountering one of these unconscious beliefs. Which might be fear of failure, fear of success, fear of embarrassment, whatever. So, in that moment, we wanna actually stop doing whatever we’re gonna fiddle with, and go, internal for a moment, and go, what’s going on. Now, if you realize, we see this in Network Marketing all the time. People literally won’t sponsor people, because if they do, now they’ll have to play the role of leader, and they don’t know what to do about that. But once you recognize that, and the first part is recognize that. Okay, I actually have a fear of success, because, I don’t feel like I’m a leader. Well, there’s an answer to that. Pass your people into your leaders training, you know, for a moment, you can do a walk around. And eventually if you’re doing personal development everyday, you’ll become that leader.
Brian: Right, and you fall into the role and it’s like, if you walk in someone else's shoes, you talk their talk, eventually you become that person.
Rob: Yeah, and again, like you shared, you know, fill your, so what if you fail. So what if it doesn't work right. So what, if you’d asked for your money back and they said no.
Rob: What’s the worst thing, you’re out ten bucks.
Rob: Now, in my case, you know, I kind of had this benefit of having made a very bad decision, with very catastrophic results. So I was literally homeless, literally sleeping in the back of my truck. So, I did probably about as low as you can go. Made a bad decision, very low. So, today I go, well what’s the worst case that can happen? What’s the worst case scenario? I end up back on the streets. Well, I survived once, why couldn’t I survive again? You know what I mean?
Rob: So it’s like well . . .
Brian: And you came out stronger too.
Rob: Yeah, you’ll come back stronger, lessons learned, you know. You dust yourself off and go, okay, I’m a better person now. So, it was like, well, just play it out. What’s the worst that could happen? Can you live with it, can you recover from it, if so, move forward.
Brian: Yeah. Absolutely.
Rob: If not, if you can’t live with the worst case scenario, well then, scratch that off the list and do something different.
Brian: Yeah, right. But, I mean, was it Steve Jobs quote, is that, you know, reminding yourself that you’re gonna die someday, you know, makes you remember how much. Or, you have nothing left to lose. I butchered that, but I’ll put it below.
Rob: Well, that’s exactly right. Yeah, you have nothing less, left to lose. You know, so you do it with, you know, you do it with an intention. You move with your best foot forward. You know, I’m not gonna go take all of my money and throw it on the craps table, and hope I win. Because worst case scenario I could, yeah, like, you know. So you gotta pay attention and make the best decisions you can. But . . .
Brian: And so, I mean, Network Marketing, as a business opportunity, there’s two facets to it. There’s selling products, and you know, getting customers. But then there’s also getting distributors and teaching them how to do what you do. Now, the latter of which, is back to that 95%-5%. You know, 95% on self, and 5% on the business. So you really arguably can’t be too successful in Network Marketing without helping other people to achieve similar success. And a lot of times, it’s very hard, to say, I was, you know, especially with an extreme story such as your’s. Is that, I was homeless, and I came back from that and I changed that. Whereas, other people, a lot of times, they go, well, I’m not homeless, I just hate my job, that won’t work for me. And they think that it’s not true for them. But, how do you communicate that? How do you help people to have that experience without getting there?
Rob: Well, one of the exercises that I, well what I’ve learned, that’s an interesting topic. I currently have a team of 11,000 people. In one Network Marketing company we’ve got a team of 8,600 and yet another. And, as you shared, the easiest facet is the most profound way to make money in Network Marketing is get your team to duplicate.
Rob: You know, get them to take action, so they are producing a bigger result than you are. Or what I call, for when I get into momentum. There’s always attrition, you know, people will always quit for whatever reason, they’re tired, they’re broke, they get distracted or they die, whatever. So, there’s always gonna be . . .
Brian: Preferably not the latter.
Rob: Yeah, preferably not the latter, right. Oops, they should have took their vitamins, you know. It’s one of those things where you’re always gonna have attrition, right. So, in Network Marketing, my goal has always been to have the team produce a bigger result on a monthly basis, then we’re dying by attrition. That way, every,you know, every month we have net growth. So, as the leader of your team, it’s all about motivation. How we motivate the people to take action. And what I’ve discovered over the years is, we can’t. We can persuade them, to buy a tool, a training, to write down our goals.
Rob: We can persuade them. But we can’t motivate them, motivation comes from inside. And, you know, I found that, for them to motivate we have to get rid of those disempowering hurts, habits, and hangups. So, what I do, is I tend to take my people through an exercise, or a few exercises, if they allow me to do it. For, like you said, they just hate their job, and they don’t really have a crit, they’re comfortable . . .
Rob: being mediocre. So, I try to really strive to make them uncomfortable. Remind them that they can lose their job, any day. They can get sick, any day. They can, you know, find themselves in a situation where they lose everything and they're unable to trade time for dollars. One of the exercises I have people do, and this is kind of mean, but I love doing it with them. Is I just share with people, in fact, you’re, the listeners can do it now, the watchers can do it now. Is just for a moment, just think of a person, that is absolutely most precious to you. Maybe it’s your spouse, your mom or your dad, your child, somebody alive, a person most precious to you. And just of a moment, consider what value, what joy that this person bring to your life. And while you’re thinking about that, the phone rings, and you answer the phone. And the voice on the other end, says, you know, I’m sorry, this is the doctor, and I’m sorry. That very special most precious person in your life, has one year to live. They need life saving surgery. And if they don’t get that life saving surgery in one year, they will die, and leave you, all alone on this earth.
Rob: It cost, X amount of dollars, let’s say three times more than you’ve ever made in your life, to save that person. Here’s the thing, you can save their life, if you can make three times more than you’ve ever made in your life. Now, you can’t beg, borrow, or steal the money. You can’t use any money or any assets that you currently have. You have to create new money, and you’ve got one year to pull it off. What would you do and when would you get started? And if we can get them to emotionally create that critical reason why. See, my critical reason why was because I was homeless, and it sucked. If you ever ate biscuits, out of a garbage can, it sucks. So they, you know, if you’re ever trying to get a good nights rest and it starts raining and you gotta garbage bag to stay dry, it sucks. So, I had a very critical, you know, emotional critical reason why. Plus it’s embarrassing.
Rob: To dumpster dive for cans, so that you can eat at night time. It’s just embarrassing. But if our life is comfortable, you need to find that point of being uncomfortable. You need to have a reason, much more important to get out of bed, than just having to go to the bathroom.
Rob: So we gotta find that reason. If we can find that reason, you're golden.
Brian: Yeah, and I think that that’s the golden nugget, is the feeling uncomfortable. Because too often people, and I talk about this all the time, is that, they don’t ever feel uncomfortable about their situation. They’re unhappy, they may not like it, and they want something else. But they’re not uncomfortable, they’re, you know, there bills are paid with the job that they hate, and they’re not doing anything. And you talk about being uncomfortable being homeless, but, that, you know, it’s a really provocative way to ask that question and get people to think about that. Because, I know you had a very similar story. You were on the opposite end of that, which is, after you had built success . . .
Brian: you had then some health issues. And, I mean, how, how long did take you to, I mean, first of all, tell me about that, but how long did it take you to be able to translate that to someone else. Besides saying, if I could do this, then you can do that.
Rob: Well, that’s what it was for me, is back in the year 2000. We were making good money, doing, hosting for real estate agents, building real estate agent lead generation websites. And so I decided to go and get life insurance. What they call key man insurance, so you gotta go in and do a treadmill thing and blood test, and all that stuff. And literally, I got the phone call, hey, we need to talk to you, come in. And I came in, the doctor walks in, and cleared his throat and says, hey, I’m sorry. You’ve got cancer, you’re terminal, you’ve got two years, tops, you might wanna get your affairs in order, and we’ve never cured it. So, I was like, oh, well that kind of sucks, right. And I was literally the business, I mean I was doing a one trick pony thing. I was technician, I was the coder, I was the copywriter, I was everything. So I knew that if I were to actually die, or die sometime in this next two years, I would leave my family destitute and penniless again.
Rob: Remember, I’d already done that once. So, it was just one of those shifts in my spirit, where I said, that’s not going to happen. I’m going to create a passive residual income before I go.
Rob: So, in my mind, I probably had 18 months, before I got too weak and sick to do anything. So I said within 18 months I need to create a six figure income, have a passive income, that will continue to come in, even if I’m not here.
Rob: What do I do? Well, in my wisdom, I picked Network Marketing. The funny thing about that was, I had done Network Marketing six times before that. And I never sponsored more than two people, never, ever. So I don’t know why my brain went down that road.
Rob: But, the interesting thing was, is see, now I had a critical, emotional, reason why. I needed to save my family financially. So, I literally went back to all the books that I had bought. How to sponsor, recruit, how to, you know, how to get leads, all these things. I actually did start picking up the phone. I just started doing what I had been told to do all along, but never did. Why? Because now, also my critical emotional reason why was much more powerful, than all those little tiny excuses that were holding me back. So, it took about 18 months, when we cracked over a hundred thousand dollars. So, I realized, boy, I’d gone a lifetime, really really sucking at this. But I didn’t really suck, I really didn’t do it.
Rob: So, I realized there was just a reason I didn’t do it. My critical reason why, wasn’t there. So, my excuses were bigger. So, once I learned, oh, that’s what worked for me, maybe that will work for other people. So then I wanted to go find ways, that would help people do that. So I often do that exercise we just did. Think of somebody most precious. And see if you can convince yourself to get into that critical, emotional reason why.
Rob: You know.
Brian: Because I mean, that’s, it’s important to think of it that way because if there’s no why, then there’s nothing backing it up when you hit an obstacle. And that, the excuse of, I can’t do that, is, I mean, it’s a common one. But, you know, I can always try and remind people, and it’s, you know, it’s an external voice saying it, so it doesn’t work as well. It actually very rarely ever works. But then it’s biology, you know? Like, biologically you are a human being, just like any other. And you can say words just like any other. So, biologically you were always capable of succeeding in Network Marketing. And I think you said it somewhere in a recent article, is that the company doesn’t matter, and it’s all about you. So, knowing that, I mean, what would you say to someone who says, I wanna do Network Marketing, I don’t have a company, I haven’t talked to anyone. You know, I just wanna get outta this, I know that Network Marketing is the way that I’m gonna do it. What would you say that would be there next step?
Rob: Yeah, I would say, a couple things. One, I would go research the companies, you know, to find a company that has a part to service, a culture . . .
Rob: that resonates with you somehow. So if you’re totally into health, you might wanna do a health and wellness thing. But, if you're more of a geek or a gismo kind of person, you might wanna go that direction. So find something that kind of resonates. And you’ll find multiple companies in that arena. And then I would literally go attend their events, before you even join. I would talk to leaders, I would try to find a team that I resonated with. I would certainly, so once you make a decision, which team, which program to go with. I would certainly again, schedule time to build that business. You know, we all have full time lives, whether, it’s our job, or a career, or family or kids, or holidays, whatever. You know, this whole idea, I say it all the time, that, since 1996 my wife and I have built five-six figure and multiple six figure businesses working part time, in our spare time, online. The only reason I say that is it kind of rhymes.
Rob: It’s not true, there is no spare time. Or what, we have full time lives, so we have to make the time.
Rob: And again, if it’s one of those things where, it’s important to you, you need to schedule time for personal development. Because you’re gonna have challenges, and you’re gonna have to, you know, schedule time to actually take your business forward. And your upline leader, your mentor, your coaches, are gonna ask you to do things, like, pick up the phone and call your family and your friends. And you’re gonna fight it, that’s when you go back to the personal development, why am I fighting that. Because we are creatures of habit. You know, if you just walk into your house, walk into your front door, and look at the path in your carpet. It goes to the kitchen, it goes to the bathroom, you know. You know, notice your habits, just go from one day and notice what we habitually do. We always walk in the room turn to the left, well I just moved into a new house, about a month ago. I’m still walking into rooms, flipping the light switch that used to be there at the other house.
Rob: You know, it’s this whole, like you said biological muscle memory. We need to catch our self, be aware of our habits. Because we will habitually go neurologically where we’ve gone before. And to build a successful business, to get into better shape, to eat better, have a healthier lifestyle, we have to change those habits.
Brian: Yeah. Absolutely. And so, I mean, you know, as an action item, for someone, be it new to a Network Marketing company, or struggling to build to the next step, what would you say would be the easier way to question those habits and question those, I mean, limiting beliefs? And just basically, not overcome them, but bring them to the forefront of their mind, so they can look at them and say, okay, I see that, I’m aware of that now, and then they can react to it.
Rob: Yeah, the easiest way, that I found, this is actually, I recommend people get the book called The Sedona Method, I forget the author’s name. But, so, let’s say, what, well, first, let’s backtrack. So, you’re gonna build a business, the first, I think the first thing people have, that happens, they get overwhelmed and confused. They know once they contact their warm market, once they’ve exhausted the haunting ground, they go, now what do I do? They have to learn marketing. Then they go, well, on the internet, there’s Facebook, and Youtube and Twitter, and blogging and spamming and all kinds of ways to market. We can buy leads and pick up the phone, you can run classified ads, and magazine ads. What the heck do I do? And they get overwhelmed and confused. So the first thing I recommend people do is give yourself a time limit, seven to ten days, go research marketing methods, understand there’s gonna be a learning curve for which ever one you pick. That at the end of that time, seven to ten days, pick a method. Blogging in SEO, you know, a video on SEO, whatever that method, spamming, whatever that method may be. Pick a method. From that point forward, delete anything and everything. Don’t pay any attention to anything that doesn’t apply that method. So, if you pick video marketing, and you get an email about Twitter riches, delete.
Rob: It doesn’t match.
Brian: Don’t say, you’ll look into it, just, delete.
Rob: Just delete, don’t look at it, don’t entertain the facts. Now we’re gonna start second guessing. Well, maybe Twitter’s better than Youtube. And we’re right back in to overwhelm and confusion. So pick a method and stick with that method and master that method. Until you’re starting to produce a result. Now along the way, what’s gonna happen, is your mentor, your teacher, your coaching in that method, is gonna say, do XY and Z.
Rob: You’re good with X. But here comes X and you find yourself mowing the lawn, watering your flowers, your doing anything and everything to avoid X. Well, if you don’t follow the model, it’s not gonna work. So, again, what I do is, let’s say X is, I gotta pick up the phone. So I reach back and all of a sudden, I think, oh, it’s nap time, or time to watch the TV show. In that moment, that I’m catching myself not doing, what I should be doing, or if I catch myself doing something, I should not be doing, hey, it’s time to call the leads, but I’ll do that after three glasses of wine. See, I catch myself . . .
Rob: you know. In that moment, that you catch yourself, what you do, what the Sedona Method teaches you to do, is, understand that that moment we’re empowering a disempowering belief. One of these unconscious, hurts, habits, and hangups that are literally holding you back. Because you’re not picking up the phone or doing whatever that is.
Rob: Do a body check. What you’re looking for is not what you’re thinking, not what’s going on in your mind. But, maybe you’re clenching your jaw, maybe you're fiddling with your ear. Maybe, you know, you got your legs jumping up and down. You know, maybe you, you’re stomachs upset. What’s going on in your body? And find that body sensation, whatever that sensation is. And then just sit back for a moment, close your eyes, and now, have a conversation with yourself. Hey self, take me back to an earlier memory, when I had that same body feeling. And just, go with whatever your brain gives you.
Rob: It may take you way back when you were a kid, it may give you a memory you think is fake. It doesn’t matter what the heck it gives you. Whatever it gives you, as a third person observer, just observe that memory, we don’t have to talk about it, we don't’ have to judge it. We don’t have to hold people, you know, butt heads, or whatever. Just observe the memory, then you ask yourself, three questions: in that memory, at that moment, could I let that body feeling go, the answer doesn’t matter . . .
Rob: Will I let it go, when? And again, the answer doesn’t matter. Yes, no, never, whatever.
Rob: But, all we’ve done, is we’ve basically acknowledged that unconscious thing thats going on. Even though we don’t, still don't’ know what it is.
Rob: We don't’ need to know what it is. And you let it go. And chance, and then go reach for the phone again, if you still find yourself going haywire, body check, feeling, earlier memory . . .
Rob: could I, would I, when. The answer doesn’t matter. And pretty soon, you’ll be picking up the phone laughing about it. Because we’re just discharging whatever the heck it is that’s got, that’s holding us back.
Rob: So that’s one of the easiest ways I’ve found. Because it’s less threatening. We don’t have to go to therapy, and we don’t have to forgive other people, or whatever, you know.
Brian: Yeah. And it sounds so simple, but it really, it’s so powerful in it’s simplicity. And I always kind of, I, I mean, related to driving, is that, you know, you stay within the lines, because that’s how you were taught. You know, even before you learned to drive is to stay within the lines. And if you ever notice when there’s like, road construction, and you have to cross to the other side, even when there’s like a crossing guard and like, okay, you can come now. It’s, this is weird, I’m on the wrong side of the road. This is not right. And you realize that, but if you notice it and you consciously recognize it, then you’re like, wow, I’ve been controlled by this. Like I, theoretically could drive anywhere, depending on what kind of car you have.
Rob: That’s right. Yeah, and a lot of it, like you said, a lot of it is just being aware. So all we’re doing, in that exercise, is being pleasant, at that moment. Going, something’s going on, we don’t really care what it is, let’s just go deal with it for, takes, two seconds, or two minutes, deal with it and. So, we’re just being aware.
Rob: Versus, operating out of habit. And the habit is, oh, my stomachs upset, it’s time for me to mow the lawn.
Brian: Yeah. Yep.
Rob: You know.
Brian: And then it just becomes a deeper and deeper habit every time. But thank you, thank you so much for sharing your story, and your insight. And I’ll have links below to everything that we talked about, as well as our podcast, and your website. But thank you so much. I mean, it was really an awesome story because it’s both, inspiring, and educational. And what you’re doing to help other people is just awesome.
Rob: Well, I so much appreciate that, Brian, that you got ahold of me. You know, I was up on CatalystMLM, going through it last night, and going, boy. I mean, a lot of leaders and speakers, you know, a lot of the people you’ve been interviewing, they’re like my super heros. I was like, oh, cool, I’m in the superhero playbox, you know.
Brian: See, your our super hero. So it all works out.
Rob: Yeah, it’s funny. It’s like, ooh, ooh, ooh, like, new toys at Christmas time.
Brian: Thank you so much again. I’m sure we’ll have you on again soon.
Rob: Alright, cool, thanks.