EP.58 – Scott Stratten Discusses How He Figured Out Viral Marketing, For Everyones Advantage

March 24th, 2014 by
Categories: Interviews

Formerly in the music industry, Scott Stratten wanted to achieve something more. He is the founder and president of Un-Marketing and is an expert in viral, social, and authentic marketing. Scott is a best selling author, who was named one of the top five social media influencers by Forbes Magazine. Speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, and Cirque du Soleil, Scott still finds the time to share his insights through books, podcasts, and social media on a regular basis. Scott enjoys guiding people through the viral, social, and relationship marketing landscape.

“It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.” – Tweet This

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Takeaways:

“Put yourself in a position of trust.” – Tweet This
“It is not a job if you love what you do.” – Tweet This
“Remember we all control social media.” – Tweet This
“Social media is a new age water cooler.” – Tweet This
“You don’t have to cold call in business.” – Tweet This
“In marketing, go with what comes natural to you.” – Tweet This
“Find your strengths in business by doing what you do best.” – Tweet This
“Anger and frustrations will build your motivation for success.” – Tweet This
“Be smart in how you market yourself, don’t become a urinal cake.” – Tweet This

Resources We Shared:

Brains on Fire (book and blog)
UnMarketing: Stop Marketing. Start Engaging by Scott Stratten
QR Codes Kill Kittens by Scott Stratten and Alison Kramer
Transform Your Business by Being Remarkable by Seth Godin

Connect With Scott :

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Twitter
YouTube
Google+
Website

Listen To The Podcast:

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Read The Transcript:


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With more than a decade of experience in the industry, Brian brings his network marketing background and expertise to the forefront of the CatalystMLM team. He believes that people are confined only by the walls they create for themselves and seeks to help others overcome those, and any other, obstacles that impede them from success. Brian’s mission in life is to help others build their ideal lifestyle and check every last dream off their list because you only have one life and he wants to help you make it amazing. He is a multi-level marketer, internet marketer, social strategist, coach, Apple lover, new media nerd, runner, and world traveler.

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