Think of yourself as a leader and your MLM business as a movement. You’re passionate about your product and your prospects, and you’re looking to convert potential customers into real ones. People need to be motivated to action in order to follow your lead, you need to excite those around you and spread the passion. Once you have your first few followers, others will come.
In the clip below, Derek Sivers talks about how a movement is started. Watch as the “lone nut” puts himself out on the line, gets a few people to take the bait, and builds momentum from there.
A leader needs the guts to be ridiculed, to be the “lone nut”. Once he or she can see that his or her movement has a follower, they must embrace the first follower as an equal. This is what builds a team, a team where everyone is involved in pushing the message. Now the “lone nut” has become the leader of the team, and the momentum builds from there. Soon the movement is the “in crowd”, and everyone wants a piece.
Your MLM business runs on the same fuel as a movement. If you exude enthusiasm in your business, others will catch the enthusiasm and want to be a part of it. Nurture your first few customers; remember that it’s about the movement, and not about you. If you don’t continue to motivate your team, the passion could fizzle out. Offer advice, be available and encouraging, and push boundaries to accomplish the goals of the organization.
Take Derek Sivers advice and know that leadership is over-glorified, it’s the whole team that counts. Starting a movement is about spreading your passion.