Sturdy or Frail: Building Loyal Business Relationships that Last

September 13th, 2013 by

If you’re climbing to the top, you want to make sure the steps you’re standing on are sturdy. In MLM, if you’re reaching for success, you want to be sure you’re building strong bonds to to hold you up. It’s imperative to generate lasting business relationships and a downline that is ready to succeed, otherwise the structure will crumble. Having a loyal customer base and a successful downline means that a group of people consider your product an integral part of their lives. Your product is essential to them, and they’re likely to spread the word that they are happy with your company and the brand, thus generating more business. They’ll be the strong pillars that hold you up when you reach the top.

For customers, there’s no such thing as overstaying a welcome; the best thing a company can hope for is a group of devoted, dedicated consumers who are in for the long haul. But obtaining strong customer loyalty begins with you, not with the consumer or recruit. How do you build lasting business relationships and a community of loyal customers? Start with the following techniques when strengthening the bond between you, your customers, and your downline.

Generate Customer Loyalty: 6 Tips for Building Strong Business Relationships

1. Offer great customer service. This is the most obvious step to gaining customer loyalty. If you don’t treat your customers well, they won’t return. Or worse, they’ll use review sites like Yelp to leave negative feedback about your company. Start with the basics; the time-honored tactic of putting the customer first.

2. Listen for and acknowledge the specific needs your customers have. Your business isn’t about you and your product, it’s about what your customer needs and what you can offer to assist them. You’ll know how you can help them if you open up and listen to what they want.

3. Build a community. Loyal customers want to have the lifestyle your product promotes. They want to be a part of the larger community of people that stand by your brand. Foster this community of loyal customers; don’t neglect them to spend all of your time and energy on gaining new customers who may not turn into returning shoppers.

4. Be essential. Customers don’t just want to buy a product, they want to buy the whole experience a product has to offer. For instance, if you’re selling nutritional supplements, it’s not just protein powder, vitamins, or weight loss supplements you’re selling. It’s the whole lifestyle, it’s access into the elite club of the physically and mentally sound. Become a part of the customer’s life plan. Walk with them on their journey through life and brand your company in a memorable, lasting way.

5. Innovate. People change. Technology changes. Family and social dynamics change. So your company should, too. Be versatile and be new. You have to be willing to to grow and to adapt with your customer base, otherwise they’ll leave you behind for something more current and innovated.

6. Start a conversation. Get people talking and thinking about your business to keep the chatter flowing. When someone is loyal to something, they talk about it, they experience it, and it becomes an integral part of their lives. If your customers aren’t talking about your product, they’re not loyal. Start a conversation. Be engaging. This means addressing the questions and concerns of your customers. It means building a welcoming online presence and offering your customers a place here. It means using an effective social media campaign to get people chatting, and it means engaging in the larger conversation of the entire industry through forums or sites.

Stand on Sturdy Pillars

Stocking your profile with one-time customers and recruiting those that are likely to quit will only make you work harder, and the victories you achieve will be momentary and unstable. Whereas if you build a community for your customers, they won’t want to give up their place in that community for another brand, because they’ll feel deeply connected to your company. When you reach the top, make sure the pillars you stand on are sturdy. Communicate effectively, create stable bonds, and build solid business relationships.

J. Audrey Hoy is the CatalystMLM team’s resident wordsmith. With a master’s of fine arts degree from New York University, J. Audrey has served as an Adjunct Instructor of Creative Writing at NYU and she currently works as the Content Editor and contributor at CatalystMLM. Originally hailing from the Chicagoland area, J. Audrey has previously resided in Iowa City, Brooklyn and currently lives in Burlington, Vermont. She spends her free time reading novels, writing, exploring the Burlington area and enjoying the outdoors.

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