Category Archives: copywriting

How to Advertise Effectively: Be the Path, Not the Obstruction

Date posted: September 10, 2013

Road in meadow

Imagine that a person is walking along a path and falls into a pit of quicksand. Every time they try to get out, they get buried deeper and deeper in the sand. Picture yourself standing on the edge of the pit with a rope. You could help them, but there’s twenty other people standing there […]

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Blogging for Business: How to Build an Awesome Blog

Date posted: August 19, 2013

Letterpress Blog

The world of marketing and advertising is changing. Technology is making it easier to promote a product from the ease and comfort of your own home, and more companies are utilizing the internet and blogging for their business as a means of advertising. With this comes the change in consumerism as well. Customers don’t just […]

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Headline Writing 101: The Dos and Donts of Writing Engaging Headlines

Date posted: August 16, 2013

Antique Typewriter

Headline writing is an imperative aspect of marketing your business. Think of headlines as the bait that hooks the fish: the flashier the lure or the tastier the worm, the more fish you’ll catch. You want your readers to take the bait, because once they do, they’ll be led down a path to your content […]

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Write the Right Way: Script Writing Tips for Advertising Online

Date posted: August 12, 2013

Antique Typewriter

Posting videos to online media outlets is an ever-increasing way that businesses are advertising their products; it’s simple, low cost, and anyone can do it. Online videos are replacing, or supplementing, traditional television commercials with the added convenience that viewers can choose what they watch and when they watch it. Now is the time to […]

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How To Write Effective Headlines

Date posted: July 22, 2013

Hands Writing

Writing copy can often become one of the most challenging tasks involved in marketing. When used in any channel it is important to remember that effective copywriting must compel the audience to action. Often acting as the primary voice for a business, it is crucial to structure your writing effectively. This all starts with writing […]

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