Category Archives: Kopy Writing Kourse

Headline Writing 101: The Dos and Donts of Writing Engaging Headlines

Date posted: August 16, 2013

Antique Typewriter

Headline writing is an imperative aspect of marketing your business. Think of headlines as the bait that hooks the fish: the flashier the lure or the tastier the worm, the more fish you’ll catch. You want your readers to take the bait, because once they do, they’ll be led down a path to your content […]

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