Have you ever gotten your hopes up so high about a project or a goal that you set for yourself, only to realize you’ve fallen flat? Do you ever wonder why people fail? Success is not only the finish line, it’s the whole journey to get there. If you set your sights only on the finish line and you lose focus of the world around you, then you’ll veer off track.
In the video clip below, Derek Halpern of Social Triggers discusses the reasons why people fail. It’s not about the high numbers, it’s only about the number one. By eliminating broad margins and narrowing the focus, you can achieve a larger customer base in the long run.
Derek talks about the endeavors that people start out on, and the ways in which they set their sights high. If you’re going to build your business the right way, focus on your first customer. Build a lasting relationship with them and the rest will follow. If you set your initial goal at 10,000 customers, not only will you fall short, but you won’t be able to build a lasting relationship with all of them. Don’t focus on the product, the pitch, or the launch strategy, but instead focus on the relationship. Build a friendly base, utilize your base’s connections, and the word will spread.
Derek refers to the excess of initial energy and elaborate launch strategies as “business constipation”. He’s referring to the backup of %#@* that people store away before they launch, because they’re trying to target hundreds of thousands of potential customers, instead of just one. All of the money and time invested in these types of strategies may go to waste because the margins are too broad. Zero in. One is the key word, you can’t have a thousand without first having one.
Why People Fail in MLM
Have you ever met someone that sets impossible goals for themselves, and is constantly met with failure? It’s great to shoot for the stars, to have high hopes and grand ideas, but remember to stay realistic in your approach. Keep in mind that all accomplishments require hard work. If you want to know why people fail, perhaps it’s because they were never meant to succeed, because their initial approach wasn’t meant to be lasting and valuable. Instead of setting impossible goals with unrealistic deadlines, set many goals to serve as place markers along the way, and you may just realize that you can achieve the impossible.
Time: The Key to Unlocking Success
Ask yourself these questions: Can you climb Mount Everest on your first try climbing? Can you ski at expert level without ever having put skis on before? Can you swim for miles right after your first swim lesson? Like everything in life, growing your home business will take time and practice. And if you build your business one step at a time, one day you’ll find you’ve built the whole staircase.
Instead of having several superficial relationships with thousands of customers, aim for valuable and honored relationships with your initial customers. Focus on the journey, take your time in building your base, remember that quality is better than quantity. Look around you, try to see why people fail, and learn from their mistakes.